Imagine that: You are in a dark cave with no map, no flashlight, and only the faint echoes of your footsteps to guide you. That’s the condition that running a business without a marketing information system (MKIS) feels like. Businesses are surrounded by market trends, valuable customer insights, and competitor data but without the right […]
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Did you know a single social media post can generate millions of dollars in sales of products or services without spending a dime on advertising? That is the power of publicity in marketing. Imagine that: Your business is like a shining star in the vast galaxy of products and services, But how you can make
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If you are an advertiser, entrepreneur, or company owner then public relations can help to bring your company to the next level. Public relations plays an important role in shaping and maintaining a positive image for businesses and brands. Today’s businesses and brands place 63% of their value on the public image. According to a
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To buy the goods and services organizational or institutional customers pass through the different processes and stages. In the dynamic landscape of B2B commerce, understanding the buying process of organizational or institutional customers is important for businesses and marketers. The organizational buying process contains a structured framework and involves multiple decisions and complex criteria. The
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So, What are the major objectives of branding? The major objectives of branding are to build brand awareness establish credibility and trust in the market help make the brand strong by creating a connection with the customers. To buy products and services, 81% of consumers require trust in a brand. In this competitive marketplace branding
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In marketing, Sales promotion is one of the important components of the promotion mix. The main objective of sales promotion is to influence a target market for quick sales of the product or services. The average business spends 66% of its advertising budget on sales promotions. This highlights the importance of sales promotions for the businesses.
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What do you think about packaging and its functions and importance? If you think packaging is only for the protection of the product, then you are wrong. In marketing, packaging plays a very important role. Packaging is an important element of the product mix. Think about the product without packaging! Packaging is a powerful way
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