10 best marketing AI tools that you will need to know in 2024

10 best marketing AI tools that you will need to know in 2024

Are you feeling overwhelmed by the ever-growing marketing landscape? You are not alone. In today’s data-driven world, it is challenging to upgrade up with the latest trends and technologies. Don’t worry! AI marketing tools are here that will help to revolutionize the way you approach your campaigns. The Internet is full of AI words. AI […]

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What is a Marketing information system? A Complete Guide

What is a Marketing information system? A Complete Guide

Imagine that: You are in a dark cave with no map, no flashlight, and only the faint echoes of your footsteps to guide you. That’s the condition that running a business without a marketing information system (MKIS) feels like. Businesses are surrounded by market trends, valuable customer insights, and competitor data but without the right

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Publicity: A comprehensive Guide. Learn what is publicity, goals, benefits, importance, disadvantage, strategies for generating publicity and some real world example

Unlock the Power of Earned Attention: What is Publicity in Marketing?

Did you know a single social media post can generate millions of dollars in sales of products or services without spending a dime on advertising? That is the power of publicity in marketing. Imagine that: Your business is like a shining star in the vast galaxy of products and services, But how you can make

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Public Relations: A Compreh

what is public relations in marketing? A Comprehensive Guide

If you are an advertiser, entrepreneur, or company owner then public relations can help to bring your company to the next level. Public relations plays an important role in shaping and maintaining a positive image for businesses and brands. Today’s businesses and brands place 63% of their value on the public image. According to a

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The Ultimate Guide to Understanding Billboard Advertising

The Ultimate Guide to Understanding Billboard Advertising

In this comprehensive guide, we will discuss billboard advertising from its definition to types, design principles, future trends, examples, costs, benefits, and more.   I am sure you see the billboard advertising while traveling outside of the home. When I travel outside the home by walk, bus, train, or bike, I usually see the billboard

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The buying process for organizational or institutional customers

The buying process for organizational or institutional customers

To buy the goods and services organizational or institutional customers pass through the different processes and stages. In the dynamic landscape of B2B commerce, understanding the buying process of organizational or institutional customers is important for businesses and marketers. The organizational buying process contains a structured framework and involves multiple decisions and complex criteria. The

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Exploring Different Types of Advertising in Marketing

Exploring Different Types of Advertising in Marketing

Do you know the different types of advertising in marketing? In marketing, advertising plays a significant role. As we know advertising is an important element of the promotion mix. At present advertising is one of the popular methods of promotion for businesses and brands. The advertising industry, worth over $500 billion, constantly evolves with daily

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