Imagine that: You are in a dark cave with no map, no flashlight, and only the faint echoes of your footsteps to guide you. That’s the condition that running a business without a marketing information system (MKIS) feels like. Businesses are surrounded by market trends, valuable customer insights, and competitor data but without the right […]
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Did you know a single social media post can generate millions of dollars in sales of products or services without spending a dime on advertising? That is the power of publicity in marketing. Imagine that: Your business is like a shining star in the vast galaxy of products and services, But how you can make
Unlock the Power of Earned Attention: What is Publicity in Marketing? Read More »
If you are an advertiser, entrepreneur, or company owner then public relations can help to bring your company to the next level. Public relations plays an important role in shaping and maintaining a positive image for businesses and brands. Today’s businesses and brands place 63% of their value on the public image. According to a
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In this comprehensive guide, we will discuss billboard advertising from its definition to types, design principles, future trends, examples, costs, benefits, and more. I am sure you see the billboard advertising while traveling outside of the home. When I travel outside the home by walk, bus, train, or bike, I usually see the billboard
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