December 2023

The buying process for organizational or institutional customers

The buying process for organizational or institutional customers

Leave a Comment / Blog, marketing /

To buy the goods and services organizational or institutional customers pass through the different processes and stages. In the dynamic landscape of B2B commerce, understanding the buying process of organizational or institutional customers is important for businesses and marketers. The organizational buying process contains a structured framework and involves multiple decisions and complex criteria. The […]

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Exploring Different Types of Advertising in Marketing

Exploring Different Types of Advertising in Marketing

Leave a Comment / advertising, Blog /

Do you know the different types of advertising in marketing? In marketing, advertising plays a significant role. As we know advertising is an important element of the promotion mix. At present advertising is one of the popular methods of promotion for businesses and brands. The advertising industry, worth over $500 billion, constantly evolves with daily

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Why Is Personal Selling Important in Marketing for Success?

Why Is Personal Selling Important in Marketing for Success?

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In the ever-changing marketing landscape, the question may arise why is personal selling important in marketing for success? In the digital era where digital technology and strategies dominate the market personal selling stands as a beacon of human connection. Similarly, digital technology and advancement revolutionized how businesses reach and engage with their audiences, but there

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