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Imagine that: You are in a dark cave with no map, no flashlight, and only the faint echoes of your footsteps to guide you. That’s the condition that running a business without a marketing information system (MKIS) feels like. Businesses are surrounded by market trends, valuable customer insights, and competitor data but without the right […]
What is a Marketing information system? A Complete Guide Read More »
To buy the goods and services organizational or institutional customers pass through the different processes and stages. In the dynamic landscape of B2B commerce, understanding the buying process of organizational or institutional customers is important for businesses and marketers. The organizational buying process contains a structured framework and involves multiple decisions and complex criteria. The
The buying process for organizational or institutional customers Read More »
Do you know the different types of advertising in marketing? In marketing, advertising plays a significant role. As we know advertising is an important element of the promotion mix. At present advertising is one of the popular methods of promotion for businesses and brands. The advertising industry, worth over $500 billion, constantly evolves with daily
Exploring Different Types of Advertising in Marketing Read More »
So, What are the major objectives of branding? The major objectives of branding are to build brand awareness establish credibility and trust in the market help make the brand strong by creating a connection with the customers. To buy products and services, 81% of consumers require trust in a brand. In this competitive marketplace branding
What Are the Objectives of Branding? Read More »
In marketing, Sales promotion is one of the important components of the promotion mix. The main objective of sales promotion is to influence a target market for quick sales of the product or services. The average business spends 66% of its advertising budget on sales promotions. This highlights the importance of sales promotions for the businesses.
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In the ever-changing marketing landscape, the question may arise why is personal selling important in marketing for success? In the digital era where digital technology and strategies dominate the market personal selling stands as a beacon of human connection. Similarly, digital technology and advancement revolutionized how businesses reach and engage with their audiences, but there
Why Is Personal Selling Important in Marketing for Success? Read More »
What do you think about packaging and its functions and importance? If you think packaging is only for the protection of the product, then you are wrong. In marketing, packaging plays a very important role. Packaging is an important element of the product mix. Think about the product without packaging! Packaging is a powerful way
Packaging: A Comprehensive Guide to Its Functions and Importance Read More »